About

Alicia LaFollette

I majored in Advertising at Ball State University, not out of a love for car commercials or the opportunity to have a "big idea." (This was before Mad Men, mind you.) No, I flipped open the course curriculum, started with 'A' and decided accounting wasn't my jam. 

It turns out, I had a passion for all things design, and it's my hope to share that with those I work with. 

After interning in Indianapolis, I finally put that degree to good use at the local newspaper, owned by Gannett, where I worked in the advertising designer for nearly three years. And while it wasn't the dream job I had always wanted, it led me to discover a passion of mine: teaching. 

As soon as I taught my first Typography class at Ivy Tech Community College, I was hooked. I quickly took on more and more, and by my fifth semester I had a full five-class schedule. I loved the students. I loved the material. Seeing a student's light bulb moment was my own. I discovered that mentoring and teaching and growing a young designer's skill set was as important as my own design work. 

A move to Chicago has offered me a wealth of opportunity and growth, and I couldn't be happier with the companies I've worked for and the designers I've had the pleasure to collaborate with and learn from. 

My overall passion is still good design. Bad typography makes me squirm. Irrelevant imagery makes me fiery. If designers aren't asking all the questions, diving as deeply as possible, and pushing the client to the extreme of their comforts, then the creative process fails. It's my passion to see that it succeeds.